In this article, we will be the voice of the public. Please, companies all over the world, make your ads ENTICING, NOT ANNOYING!
Do you want to attract the public to your product? Do you want them to look at your ad and say: “That looks amazing! I have to have it.”
Well...
Here’s how NOT to do it:
Offering free stuff
I know it sounds like a good idea, but there are so many banners shouting at every passerby that they’re the 1,000,000th visitor so they should click HERE or go THERE. There’s Zap this fly and get a free iPod and join our site to win a laptop. Even a first-time web surfer can figure out that many of these ads are either scams, or that there’s some kind of catch; there is no company on earth willing to provide free stuff to the entire planet.
With this said, there are hordes of potential customers who are so tired of seeing these annoying ads that when your legitimate deal pops up on their screen, they simply overlook it. Go for the high road. If you have a good product or service, sell it as such. Your ads are there to get people to go to your website. Tricking them into it is not in your best interest.
Jiggling Animation
If you want to attract someone’s attention, you dress nicely and say intelligent and interesting things. You DO NOT stand in their peripheral vision and jump around while they’re talking to someone else! If you do that, you’re likely to get kicked in the shins.
The same applies to your ad: make it look nice, make it interesting and attractive. DO NOT make it so annoying that your audience becomes enraged at the sight of it. The point is to get their attention so that they want to go to your website!!!
Insulting the Masses
Using racial or gender based slurs, are not in your company’s best interest. You might attract a certain type of audience by using this ploy, but you also alienate yourself, and your sales, from a large group of people whom you offended for a cheap laugh.
Furthermore, any money made during your ad campaign might have to go towards lawsuits and settlements if you get sued.
Stop trying to figure out where the line is and stay the heck away from it. It’ll save you a lot of time and money!
And lastly, deliver
When people click on your ad, they are expecting something. Whatever you promise in your ad better be on your website. Make it easy to find and informative. Make sure that you website is up to date and that it looks professional. If you need to make some changes, do it as soon as possible. If you provide a quality product or service, make sure that you represent it well.
If you need to spend a bit of money improving on your ad campaign, do it! It pays off to invest in the way you sell your product.