Sometimes colours speak louder than words; they can stimulate emotions and generate a positive or negative reaction in the person admiring them or just quickly glancing past.
It is always important to analyse your company before you choose a colour to represent you. Every colour creates a different feeling in the viewer and has a definite effect on their opinion of your business, advertisement and website.
Take some time to research colour psychology to find to most effective colour for your business. Hear is just a small amount of information on some of the colours and what they say about you and your business.
Black
This colour is distinguished and classic. It displays authority, power, boldness and seriousness. In business, black is a great background colour, but not for websites. It is better to use black for text when using this colour for your website. Black has also been known to imply submission and is sometimes associated with evil.
Blue
This colour gives a feeling of security, authority, faithfulness and dignity. In business it is used to portray sanctuary and also responsibility. It is the most popular colour in use and is the second most powerful colour, after black. Blue can be cold and depressing, but studies show that people are more productive when they work in blue rooms.
Brown
This colour portrays richness, politeness, helpfulness, and effectiveness, it is solid and reliable. In the business world, however, it is used to convey that items are less important. Light brown expresses genuineness, while dark brown resembles wood or leather.
Grey
This colour shows authority, practicality, earnestness and creativity. In the business world, it is a traditional and conservative colour.
Green
This colour represents health, fertility, freedom, freshness, healing, tranquillity and also jealousy. In the business world, it is a sign of status and wealth. Green is the colour which is easiest on eye, it is said to improve vision and has a calming and refreshing effect on the onlooker.
Orange
This colour is cool and gives one a sense of pleasure, excitement, cheer, endurance, strength and ambition. In the business world, it is good for highlighting information on charts and graphs.
In Colours in Advertising Pt2 we will discuss more colours as well as the mood you will be creating using the different colours in advertising.